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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2002.Description: 683 p. : ill. ; 26 cm + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0130090484
Subject(s): DDC classification:
  • 658.83 22
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Notes Date due Barcode Item holds
AV Circulation AV Circulation FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE AV Circulation CD Cabinet1 658.83 MAL 2002 (Browse shelf(Opens below)) Available CD title: SPSS student version 10.0 for Windows DD876
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.83 MAL 2002 (Browse shelf(Opens below)) Available 00014249
Total holds: 0

Accompanying CD-ROM held at Circulation Desk : dd876.

Cd-rom: spss student version 10.0 for windows.

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