Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2002.Description: 683 p. : ill. ; 26 cm + 1 computer optical disc (4 3/4 in.)ISBN:- 0130090484
- 658.83 22
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
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AV Circulation | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | AV Circulation | CD Cabinet1 | 658.83 MAL 2002 (Browse shelf(Opens below)) | Available | CD title: SPSS student version 10.0 for Windows | DD876 | ||
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.83 MAL 2002 (Browse shelf(Opens below)) | Available | 00014249 |
Accompanying CD-ROM held at Circulation Desk : dd876.
Cd-rom: spss student version 10.0 for windows.
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