Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.

By:

Contributor(s):

Material type: Text

TextPublication details: London : Financial Times Prentice Hall, 2001.Description: xvi, 509 p. : ill. ; 25 cmISBN:

Subject(s):

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.802 PEL 2001 (Browse shelf(Opens below))	Available		00014256

Total holds: 0

Includes bibliographical references and index.

22439