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Journal of data collection [electronic resource] : a publication of the Marketing Research Association. by
  • Marketing Research Association (U.S.)
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Chicago, IL : The Association, -[c1987]
Other title:
  • JDC
Availability: No items available.

Precision marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [London] : Centaur Communications
Availability: No items available.

Marketing research / Wong Toon Quee. by
  • Wong, Toon Quee
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Butterworth Heinemann, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 WON 1999.

Contemporary marketing research / Carl McDaniel, Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 MCD 1999.

Qualitative market research [electronic resource]. by
  • MCB University Press
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bradford, England : MCB University Press, 1998-
Availability: No items available.

Visionary manufacturing challenges for 2020 / Committee on Visionary Manufacturing Challenges, Board on Manufacturing and Engineering Design, Commission on Engineering and Technical Systems, National Research Council. by
  • National Research Council (U.S.). Board on Manufacturing and Engineering Design. Committee on Visionary Manufacturing Challenges
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Washington, D.C. : National Academy Press, 1998
Availability: No items available.

Marketing research in a marketing environment / / William R. Dillion, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : : Irwin, , c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (6)Call number: 658.83 DIL 1994, ...

Marketing research / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Mcgraw-Hill, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 CHI 1997.

The business and marketing environment / / Adrian Palmer and Bob Hartley. by
  • Palmer, Adrian, , 1955-
  • Hartley, Bob
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : : McGraw-Hill, , c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PAL 1996.

Marketing research : an applied orientation / Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 2nd ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL 1996, ...

Marketing research : methodological foundations / ​Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, 1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 CHU 1995.

The marketing research process. by
  • Crimp, Margaret
  • Wright, Len Tiu
Edition: 4th ed. / / Margaret Crimp and Len Tiu Wright.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Prentice Hall, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 CRI 1995, ...

Multicultural marketing : selling to a diverse America / Marlene L. Rossman. by
  • Rossman, Marlene L
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1994
Availability: No items available.

Multicultural marketing : selling to a diverse America / Marlene L. Rossman. by
  • Rossman, Marlene L
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1994
Availability: No items available.

The handbook for focus group research / Thomas L. Greenbaum. by
  • Greenbaum, Thomas L
  • Greenbaum, Thomas L. . Practical handbook and guide to focus group research
Edition: Rev. and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Lexington Books Maxwell Macmillan Canada Maxwell Macmillan International, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 GRE 1993, ...

Practical marketing research / Jeffrey L. Pope. by
  • Pope, Jeffrey L
Edition: New, updated ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1993
Availability: No items available.

Journal of marketing theory and practice [electronic resource]. by
  • Association of Marketing Theory and Practice (U.S.)
  • Society for Marketing Advances
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Statesboro, GA : Association of Marketing Theory and Practice, 1992-
Other title:
  • Journal of marketing theory & practice
  • JMTP
Availability: No items available.

Journal of targeting, measurement, and analysis for marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications
Availability: No items available.

Journal of targeting, measurement, and analysis for marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications
Availability: No items available.

The essence of marketing research / / Peter M. Chisnall. by
  • Chisnall, Peter M
Series: The Essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Prentice Hall, 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 CHI 1991, ...

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