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Multicultural marketing : selling to a diverse America / Marlene L. Rossman.

By: Material type: TextTextPublication details: New York : AMACOM, �1994.Description: 1 online resource (xi, 178 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0585036160
  • 9780585036168
  • 9780814450710
  • 0814450717
  • 9780814479216
  • 0814479219
Subject(s): Genre/Form: Additional physical formats: Print version:: Multicultural marketing.DDC classification:
  • 658.8/348 20
LOC classification:
  • HF5415.127 .R673 1994eb
Online resources:
Contents:
America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments.
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Includes bibliographical references (pages 169-170) and index.

America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments.

Print version record.

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