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Practical marketing research / Jeffrey L. Pope.

By: Material type: TextTextPublication details: New York : AMACOM, �1993.Edition: New, updated edDescription: 1 online resource (x, 325 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0585098549
  • 9780585098548
  • 9780814450864
  • 0814450865
Subject(s): Genre/Form: Additional physical formats: Print version:: Practical marketing research.DDC classification:
  • 658.8/3 20
LOC classification:
  • HF5415.2 .P63 1993eb
Online resources:
Contents:
The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.
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Includes bibliographical references and index.

The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.

Print version record.

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