Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

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Material type: Text

TextPublication details: Forth Worth : Dryden Press, 1995.Edition: 6th edDescription: xxxiv,1117 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.83 CHU 1995 (Browse shelf(Opens below))	Available		00003370

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Marketing research : methodological foundations / ​Gilbert A. Churchill, Jr.