FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)

Refine your search

Your search returned 354 results.

Not what you expected? Check for suggestions
Sort
Results
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
  • Batra, Rajeev
  • Myers, John G, 1933-
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 BAT 1996, ...

Advertising reach and frequency : maximizing advertising results through effective frequency / Colin McDonald. by
  • McDonald, Colin, 1932-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 MCD.

Radio advertising : the authoritative handbook / Pete Schulberg. by
  • Schulberg, Pete
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill : NTC Business Books, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.142 SCH 1996.

Which ad pulled best? : 50 case histories on how to write and design ads that work / [edited by] Philip Ward Burton, Scott C. Purvis. by
  • Burton, Philip Ward, 1910-
  • Purvis, Scott C
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BUR 1993.

Grids : the structure of graphic design / Andre Jute. by
  • Jute, Andre, 1945-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crans-Pres-Celigny, Switzerland : RotoVision, 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 741.6 JUT 1996, ...

Buying creative services / Bobbi Balderman. by
  • Balderman, Bobbi, , 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.10297 BAL 1996.

Image marketing : using public perceptions to attain business objectives / Joe Marconi. by
  • Marconi, Joe
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Maeketing Association, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.2 MAR 1996.

The radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. by
  • Book, Albert C
  • Cary, Norman D
  • Tannenbaum, Stanley I
  • Brady, Frank R
Edition: 3rd ed. / revised by Frank R. Brady.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1996
Other title:
  • Radio and television commercial
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.14 RAD 1996.

Journal of advertising education [electronic resource]. by
  • Association for Education in Journalism and Mass Communication. Advertising Division
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Columbia, SC : Advertising Division, AEJMC, c1996-; Thousand Oaks, CA : SAGE Publications
Other title:
  • Advertising education
Availability: No items available.

Journal of financial services marketing [electronic resource].
Source: Business Source Premier
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [London] : Henry Stewart Publications
Availability: No items available.

Hair raising : beauty, culture, and African American women / Noliwe M. Rooks. by
  • Rooks, Noliwe, 1963-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New Brunswick, N.J. : Rutgers University Press, �1996
Availability: No items available.

Hair raising : beauty, culture, and African American women / Noliwe M. Rooks. by
  • Rooks, Noliwe, 1963-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New Brunswick, N.J. : Rutgers University Press, �1996
Availability: No items available.

How to get ideas / Jack Foster ; illustrations by Larry Corby. by
  • Foster, Jack, 1930-
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: San Francisco : Berrett-Koehler Publishers, 1996
Availability: No items available.

How to get ideas / Jack Foster ; illustrations by Larry Corby. by
  • Foster, Jack, 1930-
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: San Francisco : Berrett-Koehler Publishers, 1996
Availability: No items available.

Pure ketchup : a history of America's national condiment with recipes / Andrew F. Smith. by
  • Smith, Andrew F, 1946-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Columbia, S.C. : University of South Carolina Press, �1996
Availability: No items available.

Pure ketchup : a history of America's national condiment with recipes / Andrew F. Smith. by
  • Smith, Andrew F, 1946-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Columbia, S.C. : University of South Carolina Press, �1996
Availability: No items available.

Journal of advertising education [electronic resource]. by
  • Association for Education in Journalism and Mass Communication. Advertising Division
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Columbia, SC : Advertising Division, AEJMC, c1996-; Thousand Oaks, CA : SAGE Publications
Other title:
  • Advertising education
Availability: No items available.

Marketing on the Internet : : multimedia strategies for the World Wide Web / / Jill H. Ellsworth, Matthew V. Ellsworth. by
  • Ellsworth, Jill H, , 1949-
  • Ellsworth, Matthew V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : J. Wiley, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 ELL.

AMA complete guide to small business advertising / / Joe Vitale. by
  • Vitale, Joseph G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., U.S.A. : : NTC Business Books, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 VIT 1995.

Creative black book. by
  • Black Book Marketing Group (New York, N.Y.)
Edition: 25th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Black Book, 1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 770.92 CRE 1995.

Pages