Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By:

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

Subject(s):

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 BAT 1996 (Browse shelf(Opens below))	Available		00011825
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 BAT 1996 (Browse shelf(Opens below))	Available		00011824

Total holds: 0

Aaker's name appears first on 4th ed.

Includes bibliographical references and index.

20459