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Faked in China : nation branding, counterfeit culture, and globalization / Fan Yang. by
  • Yang, Fan, 1977- [author.]
Series: Global research studies
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bloomington : Indiana University Press, [2016]Copyright date: �2016
Availability: No items available.

Brands with character / idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co. by
  • Basheer Graphic Books
  • Working Title & Co
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Basheer Graphic Books, c2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 BRA.

Eat &​ go : branding &​ design for takeaways &​ restaurants / ​ [chief editor, Wang Shaoqing]. by
  • Wang, Shaoqing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2014
Other title:
  • Eat and go : branding and design for takeaways and restaurants
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 EAT 2014.

Monochrome : black and white in branding / [edited and produced by Sandu Publishing Co. Ltd. ; chief editor, Wang Shaoqiang]. by
  • Wang, Shaoqiang
  • Sandu Publishing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 MON 2014.

Visual image design : restaurants &​ hotels / chiefly editor, Aihong Li. by
  • Li, Aihong
Series: Graphic design series. R&H ; v. 1.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shenzhen : Artpower International, [2014]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 VIS 2014.

Building better brands : a comprehensive guide to brand strategy and identity development /​ Scott Lerman. by
  • Lerman, Scott
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cincinnati : How Design Books, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 LER 2014.

Brand new : the shape of brands to come /​ Wally Olins. by
  • Olins, Wally
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Thames & Hudson, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 OLI 2014.

Marketing and branding research [electronic resource]. (3SGReGf(B (3eOjQjJ(B (3UfYJi(B (3GQOHjd.(B by
  • S�azm�an-i Mud�ir�iyat-i �San�at�i-i Ardab�il
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [Ardabil, Iran] : Ardabil Industrial Management Institute, 2014-
Availability: No items available.

Branding and spaces / editor, concept and project director Josep M. Minguet ; co-autor, Miquel Abellan. by
  • Minguet, Josep Maria
  • Abellan, Miquel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2013
Other title:
  • Branding and spaces
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ABE 2013 .

Coloring your brand / Dopress Books. by
  • Dopress Books (Firm)
Edition: 1st Asian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Basheer Graphics, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 COL 2013.

Marketing communications : brands, experiences and participation / ​ Chris Fill. by
  • Fill, Chris
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 FIL 2013, ...

Brand spaces : branded architecture and the future of retail design /​ edited by Robert Klanten. Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges. by
  • Klanten, Robert
  • Ehmann, Sven
  • Borges, Sofia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Berlin : Gestalten, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 725.21 BRA 2013.
  (1 votes)
Designing B2B brands : lessons from Deloitte and 195,000 brand managers /​ Carlos Martinez Onaindía &​ Brian Resnick. by
  • Martinez Onaindia, Carlos
  • Resnick, Brian
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Hoboken, New Jersey, : Wiley, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 MAR 2013.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 OGU 2012, ...

Advertising and promotions : integrated brand approach / Richard J. Semenik, Chris T. Allen, Thomas C. O'Quinn, Hans Rudiger Kaufmann. by
  • Semenik, Richard J
  • Allen, Chris T
  • O'Quinn, Thomas C
  • Kaufmann, Hans Rudiger
Edition: 6th ed, International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western, c2012.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2012.

Dynamic identities : how to create a living brand / ​ by Irene van Nes. by
  • Nes, Irene van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Bis Publishers, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 NES 2012.

Brand bible : the complete guide to building, designing and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. by
  • Millman, Debbie
  • Rodrigo Corral Design (Firm)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly, Mass : Rockport, c2012
Other title:
  • Complete guide to building, designing, and sustaining brands
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 BRA 2012.

Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. by
  • Ambrose, Gavin
  • Harris, Paul, 1971-
Series: Required reading range. Course reader.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : La Vergne, TN : Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 AMB 2011.

How alcoholic beverage companies use emotional appeal as branding tool in print advertisement. Case studies on Heineken and Guinness / Steve Ooi Wei Tee. by
  • Ooi, Steve Wei Tee [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-07.

The use of character design 'Be@rbrick' to promote a variety of brands. How effective can it be? / Yap Shir Li. by
  • Yap, Shir Li [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-12.

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