Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

By:

Ambrose, Gavin

Contributor(s):

Harris, Paul, 1971-

Material type: Text

TextSeries: Required reading range. Course reader.Publication details: Lausanne, Switzerland : Ava Academia ; La Vergne, TN : Distributed in the U.S. & Canada by Ingram Publisher Services, c2011.Description: [208] p. : ill. (chiefly col.) ; 30 cmISBN:

9782940411412 (pbk.)
2940411417 (pbk.)

Subject(s):

DDC classification:

658.827 22

Summary: This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds	Course reserves
		FIRST CITY UNIVERSITY COLLEGE	658.827 AMB 2011 (Browse shelf(Opens below))	Available		00022253		Diploma Graphic Design BA. (Hons.) Graphic Design

Total holds: 0

Includes bibliographical references (p. 206) and index

This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.