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		Applications in basic marketing : clippings from the popular business press 1994 / E. Jerome McCarthy and William D. Perreault. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D Edition: 1994-1995 ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, c1994 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MCC 1994. Place hold Add to cart (remove)
		Promotional strategy : : managing the marketing communications process / / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, , 1943- Series: Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : : Irwin, , c1991 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.82 PRO 1994, ... Place hold Add to cart (remove)
		Developing, implementing & managing an effective marketing plan / / Hal Goetsch. by Goetsch, H. W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : ; Lincolnwood, Ill., U.S.A. : : American Marketing Association : NTC Business Books, , c1993 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 GOE 1993. Place hold Add to cart (remove)
		Selecting the right products and services / David Parmerlee. by Parmerlee, David American Marketing Association Series: American Marketing Association marketing toolbox Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993. Place hold Add to cart (remove)
		Evaluating marketing strengths and weaknesses / David Parmerlee. by Parmerlee, David American Marketing Association Series: American Marketing Association marketing toolbox Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993. Place hold Add to cart (remove)
		Competitive positioning : the key to marketing strategy / Graham J. Hooley and John Saunders. by Hooley, Graham J Saunders, John A, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, 1993 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 HOO 1993. Place hold Add to cart (remove)
		Developing successful marketing strategies / David Parmerlee. by Parmerlee, David American Marketing Association Series: American Marketing Association marketing toolbox Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993. Place hold Add to cart (remove)
		No cover image available Journal of international marketing [electronic resource]. by Eli Broad Graduate School of Management. Center for International Business Education and Research American Marketing Association Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: East Lansing, MI : Michigan State University Press, 1993- Online access: Full text available from ABI/INFORM Global: 09/01/1997 to 12/31/2002 Availability: No items available. Add to cart (remove)
		Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. by Buzzell, Robert D. (Robert Dow), 1933- Quelch, John A Bartlett, Christopher A, 1943- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley, c1992 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 GLO 1992. Place hold Add to cart (remove)
		The portable MBA in marketing / / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander Schewe, Charles D, , 1942- Series: The Portable MBA series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : J. Wiley, , c1992 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 HIA 1992. Place hold Add to cart (remove)
		Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr. by Boyd, Harper W Walker, Orville C Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1990 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 BOY 1990. Place hold Add to cart (remove)
		No cover image available Marketing management [electronic resource]. by American Marketing Association Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: Chicago : American Marketing Association Publications Group Online access: Full text available from ABI/INFORM Global: 01/01/1993 to 11/30/2002 Availability: No items available. Add to cart (remove)
		No cover image available Marketing management [electronic resource]. by American Marketing Association Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: Chicago : American Marketing Association Publications Group Online access: Full text available from ABI/INFORM Global: 01/01/1993 to 11/30/2002 Availability: No items available. Add to cart (remove)
		No cover image available Marketing Management: Analysis,Planning,Implementation And Control by Kotler, Philip Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Prentice Hall 1991 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
		Competing on value / Mack Hanan and Peter Karp. by Hanan, Mack Karp, Peter Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York, NY : AMACOM, �1991 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		Market driven strategy : processes for creating value / George S. Day. by Day, George S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : London : Free Press ; Collier Macmillan, c1990 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 DAY 1990. Place hold Add to cart (remove)
		Six timeless marketing blunders / / by William L. Shanklin. by Shanklin, William L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Mass. : : Lexington Books, , c1988 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 SHA 1988. Place hold Add to cart (remove)
		Strategic marketing problems : cases and comments / Roger A Kerin, Robert A. Peterson. by Kerin, Roger A Peterson, Robert A. (Robert Allen), 1944- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Allyn and Bacon, 1987 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 KER 1987, ... Place hold Add to cart (remove)

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