Applications in basic marketing : clippings from the popular business press 1994 / E. Jerome McCarthy and William D. Perreault.

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Material type: Text

TextPublication details: Homewood, Ill. : Irwin, c1994.Edition: 1994-1995 edDescription: ix, 226 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 MCC 1994 (Browse shelf(Opens below))	Available		00002635

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"5th annual edition"--p. [iii]

Companion volume to the authors' Basic marketing, and, Essentials of marketing.