Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, c1990.Description: xxix, 899, [18] p., [12] p. of plates : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 BOY 1990 (Browse shelf(Opens below))	Available		00010929

Total holds: 0