Strategic management /
Rothaermel, Frank T.,
Strategic management / Frank T. Rothaermel, Georgia Institute of Technology. - Sixth edition. - pages cm
Includes index.
"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--
9781266191862
2022043396
Strategic planning.
Management.
HD30.28 / .R6646 2024
658.4/012 ROT 2024
Strategic management / Frank T. Rothaermel, Georgia Institute of Technology. - Sixth edition. - pages cm
Includes index.
"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--
9781266191862
2022043396
Strategic planning.
Management.
HD30.28 / .R6646 2024
658.4/012 ROT 2024