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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.
Material type:
TextProducer: Lanham, Maryland : Rowman & Littlefield, 2018Edition: 3rd edDescription: 327 p. ; 26 cmContent type: - text
- unmediated
- volume
- 9781538101056
- 658.802 BLA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | 658.802 BLA 2018 (Browse shelf(Opens below)) | Available | 00024540 |
Total holds: 0
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| 658.800285 PAR 1993 Developing successful marketing strategies / | 658.80095 BLA 2003 The 360 degree brand in Asia : | 658.800954 MIS 2024 Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World | 658.802 BLA 2018 Integrated marketing communication : | 658.802 BLY 2003 Essentials of marketing communications / | 658.802 BLY 2003 Essentials of marketing communications / | 658.802 BLY 2003 Essentials of marketing communications / |
Includes bibliographical references and index.