FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)

Integrated marketing communication :

Blakeman, Robyn.

Integrated marketing communication : creative strategy from idea to implementation /​ Robyn Blakeman, University of Tennessee, Knoxville. - 3rd ed. - 327 p. ; 26 cm.

Includes bibliographical references and index.

9781538101056


Marketing -- Management.
Communication in marketing.
Advertising.

658.802 BLA