Integrated marketing communication :
Blakeman, Robyn.
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. - 3rd ed. - 327 p. ; 26 cm.
Includes bibliographical references and index.
9781538101056
Marketing -- Management.
Communication in marketing.
Advertising.
658.802 BLA
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. - 3rd ed. - 327 p. ; 26 cm.
Includes bibliographical references and index.
9781538101056
Marketing -- Management.
Communication in marketing.
Advertising.
658.802 BLA