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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 0133057151
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 BAT 1996 (Browse shelf(Opens below)) | Available | 00011825 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 BAT 1996 (Browse shelf(Opens below)) | Available | 00011824 |
Total holds: 0
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| 659.1 BAR 2008 The advertising concept book : | 659.1 BAT 1996 Advertising management / | 659.1 BAT 1996 Advertising management / | 659.1 BAT 1996 Advertising management / | 659.1 BEL Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : |
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
20459