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Advertising management / (Record no. 1745)

MARC details
000 -LEADER
fixed length control field 01036nam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls000002346
003 - CONTROL NUMBER IDENTIFIER
control field MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206112111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211t1996 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133057151
035 ## - SYSTEM CONTROL NUMBER
System control number 0133057151
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201302071657
Level of effort used to assign nonsubject heading access points norliday
Level of effort used to assign subject headings 201003301044
Level of effort used to assign classification norliday
Level of effort used to assign subject headings 201002111737
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201002111602
Level of effort used to assign classification VLOAD
-- 201002111407
-- VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1 BAT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
245 10 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc. Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 754 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Aaker's name appears first on 4th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
592 ## -
-- 20459
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.,
Dates associated with a name 1933-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 73.95   659.1 BAT 1996 00011825 03/02/2021 Open Collection
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 73.95   659.1 BAT 1996 00011824 03/02/2021 Open Collection
  Lost Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 73.00   659.1 BAT 1996 00011723   Open Collection