Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : Mcgraw-Hill, 2006.Edition: 8th edDescription: 726 p. : ill. ; 26 cmISBN: - 0071244328
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 CRA 2006 (Browse shelf(Opens below)) | Available | 00018312 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 CRA 2006 (Browse shelf(Opens below)) | Available | 00018311 |
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| 658.802 CRA 2000 Marketing management : | 658.802 CRA 2003 Strategic marketing / | 658.802 CRA 2006 Strategic marketing / | 658.802 CRA 2006 Strategic marketing / | 658.802 CRA 2009 Strategic marketing / | 658.802 DAY 1990 Market driven strategy : | 658.802 DOO 2005 Strategic marketing decisions in global markets / |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and index.
L00184 03/05/06 BUS Ntsc Book Supplies
11189 16/05/06