Normal view MARC view ISBD view

Strategic marketing / (Record no. 11154)

MARC details
000 -LEADER
fixed length control field	01162nam a2200325 a 4500
001 - CONTROL NUMBER
control field	vtls000001122
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206141523.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211t2006 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071244328
035 ## - SYSTEM CONTROL NUMBER
System control number	0071244328
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201002111733
Level of effort used to assign nonsubject heading access points	VLOAD
Level of effort used to assign subject headings	201002111544
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111402
Level of effort used to assign classification	VLOAD
--	201002111402
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.802 CRA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cravens, David W.
245 10 - TITLE STATEMENT
Title	Strategic marketing /
Statement of responsibility, etc.	David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	Mcgraw-Hill,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	726 p. :
Other physical details	ill. ;
Dimensions	26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing.
500 ## - GENERAL NOTE
General note	Various multi-media instructional materials are available to supplement the text.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
591 ## -
--	L00184
--	03/05/06
--	BUS
--	Ntsc Book Supplies
592 ## -
--	11189
--	16/05/06
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
Form subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	77.95		658.802 CRA 2006	00018312	03/02/2021	Open Collection
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	77.95		658.802 CRA 2006	00018311	03/02/2021	Open Collection