Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. : Mcgraw-Hill, 2006. - 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and index.
0071244328
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. : Mcgraw-Hill, 2006. - 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and index.
0071244328
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.