Strategic marketing / David W. Cravens, Nigel F. Piercy.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : Mcgraw-Hill, 2006.Edition: 8th edDescription: 726 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.802 CRA 2006 (Browse shelf(Opens below))	Available		00018312
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.802 CRA 2006 (Browse shelf(Opens below))	Available		00018311

Total holds: 0

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and index.

L00184 03/05/06 BUS Ntsc Book Supplies

11189 16/05/06