Course reserves for Bachelor of Arts (Hons) Fashion Marketing
- Department: Faculty of Design & Built Environment
 - Course number: BAFM
 - Instructors:
                                    
- HANA'TANTO BINTI SHAFIE
 
 
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link | 
|---|---|---|---|---|---|---|---|---|---|---|
| Communicating fashion : | Lascity, Myles Ethan, | Open Collection | FIRST CITY UNIVERSITY COLLEGE  | 
                                        Open Collection | 391 LAS 2021 | Available | BFMB101 Fashion Communication BFMB322 Contemporary Design Influence | |||
| Essentials of business communication. 11th Ed. | Guffey, Mary Ellen, | Electronic Book |   | 
                                        808.06665 GUF 2019 | Available | BFMB101 Fashion Communication BFMB437 Industrial Training BFMB653 Portfolio Development | Record URL | |||
| 100 years of fashion illustration / | Blackman, Cally, | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 746.92 BLA 2017 | Available | BFMB102 Design & Illustration | |||
| Fashion history from the 18th to the 20th century | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        391.009 FAS 2019 | Available | BFMB103 Fashion Through Time | |||||
| Fashion history : | Welters, Linda, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        Online Resources | 391.009 WEL 2018 | Available | BFMB103 Fashion Through Time | Record URL | ||
| Critical fashion practice : | Geczy, Adam, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        Online Resources | 746.92 GEC 2017 | Available | BFMB103 Fashion Through Time BFMB321 Fashion Marketing BFMB322 Contemporary Design Influence BFMB323 Textile Studies | Record URL | ||
| Adobe Photoshop CC / | Faulkner, Andrew, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        006.686 FAU 2019 | Available | BFMB104 Desktop Publishing | Record URL | |||
| Adobe Photoshop Elements 2021 Classroom in a Book | Carlson, Jeff, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        006.686 CAR 2020 | Available | BFMB104 Desktop Publishing | Record URL | |||
| Adobe InDesign CC / | Anton, Kelly Kordes, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        686.22544536 ANT 2019 | Available | BFMB104 Desktop Publishing | Record URL | |||
| Adobe Illustrator CC Classroom in a book, 2019 release : | Wood, Brian | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        006.686 WOO 2019 | Available | BFMB104 Desktop Publishing | Record URL | |||
| Design School : | Poulin, Richard, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        686.2252 POU 2018 | Available | BFMB104 Desktop Publishing | Record URL | |||
| The academic skills handbook : | Hopkins, Diana, | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 378.170281 HOP 2018 | Available | BFMB105 Communication Writing Skills BFMB215 Communication Presentation Skills BFMB652 Independent Study Dissertation | |||
| College writing skills, with readings / | Langan, John, | Electronic Book |   | 
                                        808.042 LAN 2018 | Available | BFMB105 Communication Writing Skills BFMB652 Independent Study Dissertation | Record URL | |||
| Writing research papers : | Lester, James D., | Electronic Book |   | 
                                        808.02 LES 2018 | Available | BFMB105 Communication Writing Skills BFMB322 Contemporary Design Influence BFMB652 Independent Study Dissertation | Record URL | |||
| The data storytelling workbook / | Feigenbaum, Anna, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        302.22 FEI 2020 | Available | BFMB211 Visual Communication | Record URL | |||
| Graphic design for art, fashion, film, architecture, photography, product design and everything in between / | Cooke, Andy. | Open Collection |   | 
                                        741.6 COO 2018 | Available | BFMB211 Visual Communication | ||||
| Visual thinking : | Brand, Willemien. | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 745.4 BRA 2017 | Available | BFMB211 Visual Communication | |||
| Marketing management : | Kotler, Philip. | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 658.8 KOT 2018 | Available | BFMB212 Fashion Marketing and Branding BFMB543 Retail Marketing and Management BFMB544 Merchandising & Buying | |||
| Brand addiction : | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 687.0688 BRA 2017 | Available | BFMB212 Fashion Marketing and Branding BFMB431 Fashion Coordination & Branding BFMB541 Final Major Project 1 BFMB651 Final Major Project 2 | ||||
| Designing brand identity : | Wheeler, Alina, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        658.827 WHE 2017 | Available | BFMB212 Fashion Marketing and Branding BFMB431 Fashion Coordination & Branding BFMB541 Final Major Project 1 BFMB651 Final Major Project 2 | Record URL | |||
| Consumer Behavior: Buying, Having, and Being, Global Edition 12th Ed. | Solomon, Michael R. | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 658.8342 SOL 2018 | Available | BFMB213 Fashion Consumer Behavior | |||
| Retail management : | Berman, Barry, | Electronic Book |   | 
                                        658.87 BER 2018 | Available | BFMB213 Fashion Consumer Behavior BFMB433 Visual Merchandising BFMB543 Retail Marketing and Management | Record URL | |||
| Integrated marketing communications / William Chitty, Edwina Luck, Nigel Barker. | Chitty, William. | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 658.802 CHI 2018 | Available | BFMB213 Fashion Consumer Behavior BFMB321 Fashion Marketing | |||
| Graphics and Multimedia for the Web with Adobe Creative Cloud : | Harder, Jennifer, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        Online Resources | 006.6 HAR 2018 | Available | BFMB214 Computer Aided Design | Record URL | ||
| Learn Adobe Dreamweaver CC for web authoring : | Cavanaugh, Kim, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        Online Resources | 006.78 CAV 2016 | Available | BFMB214 Computer Aided Design | |||
| Public speaking : | Coopman, Stephanie J. | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 808.51 COO 2018 | Available | BFMB215 Communication Presentation Skills | |||
| How to develop self-confidence and influence people by public speaking / | Carnegie, Dale. |   | 
                                        808.51 CAR 2017 | Available | BFMB215 Communication Presentation Skills BFMB437 Industrial Training BFMB653 Portfolio Development | |||||
| The fashion designer's textile directory : | Baugh, Gail | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 746.92 BAU 2018 | Available | BFMB323 Textile Studies | |||
| Strategic Rethinking : | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        Online Resources | 337 STR 2020 | Available | BFMB324 Globalisation & E-Marketing | Record URL | |||
| Digital marketing / | Chaffey, Dave, | Electronic Book |   | 
                                        658.872 CHA 2019 | Available | BFMB324 Globalisation & E-Marketing | Record URL | |||
| Electronic commerce 2018 : | Turban, Efraim, | Electronic Book |   | 
                                        658.87 TUR 2018 | Available | BFMB324 Globalisation & E-Marketing | Record URL | |||
| Fashion thinking : creative approaches to the design process / | Dieffenbacher, Fiona, | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 746.92 DIE 2021 | Available | BFMB321 Fashion Marketing BFMB322 Contemporary Design Influence BFMB431 Fashion Coordination & Branding BFMB541 Final Major Project 1 BFMB651 Final Major Project 2 | |||
| Entrepreneurship / | Hisrich, Robert D., | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Online Resources | 658.421 HIS 2017 | Available | BFMB432 Fashion Entrepreneur | Record URL | ||
| Creative industries and entrepreneurship : | Green Spot | FIRST CITY UNIVERSITY COLLEGE  | 
                                        338.477 CRE 2018 | Available | BFMB432 Fashion Entrepreneur | |||||
| Visual merchandising and display / | Pegler, Martin M., | Open Collection | FIRST CITY UNIVERSITY COLLEGE  | 
                                        659.157 PEG 2018 | Available | BFMB433 Visual Merchandising | ||||
| Display Art: |   | 
                                        659.157 DIS 2018 | Available | BFMB433 Visual Merchandising | ||||||
| Peter Lindbergh: on fashion photography | Open Collection | FIRST CITY UNIVERSITY COLLEGE  | 
                                        779.092 LIN 2020 | Available | BFMB434 Fashion Photography | |||||
| The new lighting for product photography : | Earnest, Allison. | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 778.7 EAR 2019 | Available | BFMB434 Fashion Photography | |||
| The international photojournalism industry : | Ilan, Jonathan. | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 070.49 ILA 2019 | Available | BFMB434 Fashion Photography | |||
| Fashion patternmaking techniques. | Donnanno, Antonio, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE  | 
                                        646.4 DON 2016 | Available | BFMB436 Intermediate Pattern Construction | Record URL | |||
| Marketing research / | Burns, Alvin C., | Electronic Book |   | 
                                        658.83 BUR 2020 | Available | BFMB542 Research Methodology | Record URL | |||
| Marketing research : | Malhotra, Naresh K., | Electronic Book |   | 
                                        658.83 MAL 2019 | Available | BFMB542 Research Methodology | Record URL | |||
| Research methodology : a step-by-step guide for beginners / | Kumar, Ranjit. | Open Collection |   | 
                                        300.72 KUM 2019 | Available | BFMB542 Research Methodology | Record URL | |||
| Research methodology : | Pagadala Suganda Devi | Open Collection | FIRST CITY UNIVERSITY COLLEGE  FCUC Library  | 
                                        Open Collection | 300.723 PAG 2017 | Available | BFMB542 Research Methodology | |||
| Retailing management / | Levy, Michael, | Open Collection |   | 
                                        658.87 LEV 2019 | Available | BFMB543 Retail Marketing and Management | ||||
| An introduction to fashion retailing : | Koumbis, Dimitri, | Open Collection | FIRST CITY UNIVERSITY COLLEGE  | 
                                        Open Collection | 746.920688 KOU 2021 | Checked out | 12/12/2025 | BFMB544 Merchandising & Buying |