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An introduction to fashion retailing : from managing to merchandising / Dimitri Koumbis.

By: Material type: TextTextSeries: Basics fashion managementPublisher: London : Bloomsbury Visual Arts, 2021Edition: Second editionDescription: 158 pages : illustrations (colour). 23 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • Volume
ISBN:
  • 9781350098275
Uniform titles:
  • Fashion retailing
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 746.920688 KOU 2021 23
Contents:
1. What is Retailing?The History of RetailUnderstanding the Difference between Retailing and the RetailerClassification of RetailersOn-Site Vs. Off-Site RetailingOmnipresent Retail ApproachesCase study: LVMH2. Retail Consumer MarketsConsumer BehaviorConsumer ProfilingSite Selection and Store LocationEmerging Domestic and International MarketsCase study: Estee Lauder Companies3. Retail Corporate OfficesRetail Corporate OfficesCorporate Offices and their RoleStrategic PlanningSupporting Store TeamsEthics and Corporate Social ResponsibilityCase Study: Hennes & Mauritz 4. Store ManagementStore Management and the Back of HouseHR and Employee Management Store LogisticsMerchandise Controls and Loss PreventionCase Study: Kering Group5. Visual Merchandising and Store DesignVisual Merchandising vs. MerchandisingStore Design and EnvironmentVisual Merchandising StrategiesCase Study: Inditex6. Trends in RetailingFast Fashion vs. Slow FashionEcommerce and the Online ShopperMobile Retail, Pop-Up and Concept StoresRetailer and Designer CollaborationsTechnology in the Retail SectorCase Study: ASOS.com.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode Item holds Course reserves
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection 746.920688 KOU 2021 (Browse shelf(Opens below)) Available 00024915

Bachelor of Arts (Hons) Fashion Marketing

Total holds: 0

Previous edition: published as Fashion retailing. 2014.

Academic

Includes bibliographical references and index.

1. What is Retailing?The History of RetailUnderstanding the Difference between Retailing and the RetailerClassification of RetailersOn-Site Vs. Off-Site RetailingOmnipresent Retail ApproachesCase study: LVMH2. Retail Consumer MarketsConsumer BehaviorConsumer ProfilingSite Selection and Store LocationEmerging Domestic and International MarketsCase study: Estee Lauder Companies3. Retail Corporate OfficesRetail Corporate OfficesCorporate Offices and their RoleStrategic PlanningSupporting Store TeamsEthics and Corporate Social ResponsibilityCase Study: Hennes & Mauritz 4. Store ManagementStore Management and the Back of HouseHR and Employee Management Store LogisticsMerchandise Controls and Loss PreventionCase Study: Kering Group5. Visual Merchandising and Store DesignVisual Merchandising vs. MerchandisingStore Design and EnvironmentVisual Merchandising StrategiesCase Study: Inditex6. Trends in RetailingFast Fashion vs. Slow FashionEcommerce and the Online ShopperMobile Retail, Pop-Up and Concept StoresRetailer and Designer CollaborationsTechnology in the Retail SectorCase Study: ASOS.com.

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