MARC details
| 000 -LEADER |
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| fixed length control field |
02101nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000007972 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200303230502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100211t1999 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0714837989 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
0714837989 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
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| Level of rules in bibliographic description |
201909111041 |
| Level of effort used to assign nonsubject heading access points |
faridah7 |
| Level of effort used to assign subject headings |
201002111751 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111624 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111431 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
741.6092 HEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Heller, Steven. |
| 9 (RLIN) |
111 |
| 245 10 - TITLE STATEMENT |
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| Title |
Paul Rand / |
| Statement of responsibility, etc. |
Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research [by] Elinor Pettit [and] Georgette Ballance]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Phaidon Press, |
| Date of publication, distribution, etc. |
1999,. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
255 pages : |
| Other physical details |
illustrations (chiefly colour) ; |
| Dimensions |
30 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Routes : the boy art director Advertising : modernism comes to Madison Publishing : the play instinct at work Corporate identity : good design is good business Paul Rand : author Paul Rand : the modern professor / by Jessica Helfand. |
| 520 1# - SUMMARY, ETC. |
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| Summary, etc. |
"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."--BOOK JACKET. "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work."--BOOK JACKET. "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET. |
| 591 ## - |
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| -- |
Emo Book Services |
| 592 ## - |
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| -- |
19103 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Design |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Designers |
| Geographic subdivision |
United States |
| General subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Rand, Paul, 1914-1996 -- Criticism and interpretation. |