Paul Rand /
Heller, Steven.
Paul Rand / Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research [by] Elinor Pettit [and] Georgette Ballance]. - London : Phaidon Press, 1999,. - 255 pages : illustrations (chiefly colour) ; 30 cm.
Routes : the boy art director Advertising : modernism comes to Madison Publishing : the play instinct at work Corporate identity : good design is good business Paul Rand : author Paul Rand : the modern professor / by Jessica Helfand.
"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."--BOOK JACKET. "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work."--BOOK JACKET. "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET.
0714837989
Design--History--United States--20th century.
Commercial art--History--United States--20th century.
Designers--Biography.--United States
Rand, Paul, 1914-1996 -- Criticism and interpretation.
Paul Rand / Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research [by] Elinor Pettit [and] Georgette Ballance]. - London : Phaidon Press, 1999,. - 255 pages : illustrations (chiefly colour) ; 30 cm.
Routes : the boy art director Advertising : modernism comes to Madison Publishing : the play instinct at work Corporate identity : good design is good business Paul Rand : author Paul Rand : the modern professor / by Jessica Helfand.
"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."--BOOK JACKET. "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work."--BOOK JACKET. "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET.
0714837989
Design--History--United States--20th century.
Commercial art--History--United States--20th century.
Designers--Biography.--United States
Rand, Paul, 1914-1996 -- Criticism and interpretation.