Paul Rand / Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research [by] Elinor Pettit [and] Georgette Ballance].

By:

Heller, Steven

Material type: Text

TextPublication details: London : Phaidon Press, 1999,.Description: 255 pages : illustrations (chiefly colour) ; 30 cmISBN:

0714837989

Subject(s):

Contents:

Routes : the boy art director Advertising : modernism comes to Madison Publishing : the play instinct at work Corporate identity : good design is good business Paul Rand : author Paul Rand : the modern professor / by Jessica Helfand.

Review: "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."--BOOK JACKET. "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work."--BOOK JACKET. "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	741.6092 RAN 1999 (Browse shelf(Opens below))	Available		00010228

Total holds: 0

"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."--BOOK JACKET. "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work."--BOOK JACKET. "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET.

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