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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World by
  • Mishra, Anubhav [author.]
  • Tata, Sai Vijay [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800954 MIS 2024.
Lists:

Design and Strategy A Step-by-Step Guide. by
  • Grimsgaard, Wanda [author]
  • Ohio Library and Information Network
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2023
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: 745.4 GRI 2023.
Lists:

Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang. by
  • Fyall, Alan [author.]
  • Legohérel, Patrick [author.]
  • Frochot, Isabelle [author.]
  • Wang, Youcheng [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Integrated marketing communications /​ William Chitty, Edwina Luck, Nigel Barker. by
  • Chitty, William
Edition: 5th Asia-Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Southbank, Victoria : Cengage, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CHI 2018.

Kids and branding in a digital world / Barrie Gunter. by
  • Gunter, Barrie [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Manchester : Manchester University Press, [2016]Copyright date: �2016
Availability: No items available.

The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
  • Bryant, Andy [author.]
  • Mawer, Charlie [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2016
Availability: No items available.

Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / Bruce I. Newman, Dejan Ver�ci�c, editors. by
  • Newman, Bruce I [editor.]
  • Ver�ci�c, Dejan [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2016
Availability: No items available.

Global culture : media, arts, policy, and globalization / edited by Diana Crane, Nobuko Kawashima, and Ken'ichi Kawasaki. by
  • Crane, Diana, 1933- [editor.]
  • Kawashima, Nobuko [editor.]
  • Kawasaki, Kenichi [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2016Copyright date: �2002
Availability: No items available.

Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by
  • Slade, Catharine [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Laurence King Publishing, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Making the news popular : mobilizing U.S. news audiences / Anthony M. Nadler. by
  • Nadler, Anthony M, 1978- [author.]
Series: History of communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Urbana : University of Illinois Press, [2016]
Availability: No items available.

Postcolonial studies meets media studies : a critical encounter / Kai Merten, Lucia Kr�amer (eds.). by
  • Merten, Kai (Professor of English literature) [editor.]
  • Kr�amer, Lucia, 1973- [editor.]
Series: Postcolonial studies ; volume 23.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bielefeld : Transcript, [2016]Copyright date: �2016
Availability: No items available.

Consumer marketing 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [issuing body,, publisher.]
Series: RKMA market research handbook series
Edition: 4th Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Availability: No items available.

Consumer marketing 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [issuing body,, publisher.]
Series: RKMA market research handbook series
Edition: 4th Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Availability: No items available.

Campaigns that shook the world : the evolution of public relations / Danny Rogers ; foreword by Martin Sorrell. by
  • Rogers, Danny [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: No items available.

On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan. by
  • Smith, Shaun [author.]
  • Milligan, Andy [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: No items available.

Recruitment advertising as an instrument of employer branding : a linguistic perspective / Jolanta ��acka-Badura. by
  • ��acka-Badura, Jolanta [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2015
Availability: No items available.

Making institutional repositories work / edited by Burton B. Callicott, David Scherer, and Andrew Wesolek. by
  • Callicott, Burton B, 1968- [editor.]
  • Scherer, David, 1984- [editor.]
  • Wesolek, Andrew, 1983- [editor.]
Series: Charleston insights in library, archival, and information sciences
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: West Lafayette, Indiana : Purdue University Press, [2015]Copyright date: �2015Copyright date: �2016
Availability: No items available.

Global marketing and advertising : understanding cultural paradoxes / ​ Marieke de Mooij. by
  • Mooij, Marieke K. de, 1943-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, California : Sage Publications, 2014; xx, 395 p. ; 26 cm
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MOO 2014.

Strategic advertising management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.

Journal of operations & supply chain management [electronic resource]. by
  • Escola de Administra�c�ao de Empresas de S�ao Paulo
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: S�ao Paulo, SP, Brasil : Escola de Administra�c�ao de Empresas de S�ao Paulo of the Fundacao Getulio Vargas, 2008-
Other title:
  • JOSCM
  • Journal of operations and supply chain management
Availability: No items available.

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