Recruitment advertising as an instrument of employer branding : a linguistic perspective / Jolanta ��acka-Badura.

By:

��acka-Badura, Jolanta [author.]

Material type: Text

TextPublisher: Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2015Description: 1 online resource (255 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781443884587
1443884588

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: No titleDDC classification:

658.3111014 23

LOC classification:

HF6125.5 .L33 2015eb

Online resources:

Click here to access online

Summary: Annotation The author offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 3 )

No physical items for this record

Includes bibliographical references and index.

Annotation The author offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide