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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World by
  • Mishra, Anubhav [author.]
  • Tata, Sai Vijay [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800954 MIS 2024.
Lists:

Ogilvy on advertising in the digital age / Miles Young. by
  • Young, Miles [author]
Edition: First U.S. edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: ©2018Publisher: New York : Bloomsbury, 2018
Other title:
  • Advertising in the digital age
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.144 YOU 2018.

Selling war : a critical look at the military's PR machine / Steven J. Alvarez. by
  • Alvarez, Steven J
Material type: Text Text; Format: available online remote; Nature of contents: biography; Literary form: Not fiction
Publisher: Lincoln : Potomac Books, an imprint of the University of Nebraska Press, 2016Copyright date: �2016
Availability: No items available.

The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
  • Bryant, Andy [author.]
  • Mawer, Charlie [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2016
Availability: No items available.

The Zeon files : art and design of historic Route 66 signs / Mark C. Childs and Ellen D. Babcock. by
  • Childs, Mark C
  • Babcock, Ellen D, 1957-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albuquerque : University of New Mexico Press, 2016
Availability: No items available.

Simulating visitor behavior / by Kutay Guler. by
  • Guler, Kutay [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2016
Availability: No items available.

Visual merchandising : window and in-store displays for retail / Tony Morgan. by
  • Morgan, Tony [author.]
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Laurence King Publishing, 2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling. by
  • Dowling, Grahame R. (Grahame Robert) [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge, Massachusetts : The MIT Press, [2016]Copyright date: �2016
Availability: No items available.

How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards. by
  • Edwards, Ray [author.]
  • Hoopla digital
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Adult;
Publisher number:
  • MWT11568585
Publication details: [United States] : Morgan James Publishing : Made available through hoopla, 2016
Availability: No items available.

Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by
  • Leboff, Grant [author.]
Edition: 1st edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2016
Availability: No items available.

Campaigns that shook the world : the evolution of public relations / Danny Rogers ; foreword by Martin Sorrell. by
  • Rogers, Danny [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: No items available.

A Century of Spin : How Public Relations Became the Cutting Edge of Corporate Power / David Miller. by
  • Miller, David [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Pluto Press, 2007
Availability: No items available.

Breaking up America : advertisers and the new media world / Joseph Turow. by
  • Turow, Joseph
Edition: [Pbk. ed., 1998].
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chicago, Ill. : University of Chicago Press, 1998
Availability: No items available.

Breaking up America : advertisers and the new media world / Joseph Turow. by
  • Turow, Joseph
Edition: [Pbk. ed., 1998].
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chicago, Ill. : University of Chicago Press, 1998
Availability: No items available.

The trouble with computers : usefulness, usability, and productivity / Thomas K. Landauer. by
  • Landauer, Thomas K
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Copyright date: �1995
Availability: No items available.

Sold separately : children and parents in consumer culture / Ellen Seiter. by
  • Seiter, Ellen, 1957-
Series: Rutgers series in communications, media, and culture
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New Brunswick, N.J. : Rutgers University Press, 1995, �1993
Availability: No items available.

Sold separately : children and parents in consumer culture / Ellen Seiter. by
  • Seiter, Ellen, 1957-
Series: Rutgers series in communications, media, and culture
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New Brunswick, N.J. : Rutgers University Press, 1995, �1993
Availability: No items available.

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