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Sold separately : children and parents in consumer culture / Ellen Seiter.

By: Material type: TextTextSeries: Rutgers series in communications, media, and culturePublication details: New Brunswick, N.J. : Rutgers University Press, 1995, �1993.Description: 1 online resource (xii, 257 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0585113858
  • 9780585113852
  • 0813582911
  • 9780813582917
Subject(s): Genre/Form: Additional physical formats: Print version:: Sold separately.DDC classification:
  • 659.1019
LOC classification:
  • HQ784.T68 S45 1995eb
Online resources:
Contents:
Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents.
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Includes bibliographical references ([235]-238) and index.

Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents.

Print version record.

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