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Marketing management : an Asian perspective /​ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Swee, Hoon Ang
  • Chin, Tiong Tan
  • Siew, Meng Leong
Edition: 7th global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Harlow : Pearson, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KOT 2018.
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Principles of marketing : an Asian case book / Swee Hoon Ang ... [et al.]. by
  • Ang, Swee Hoon
  • Lwin, May O. The Ritz-Carlton Millenia Singapore
  • Wirtz, Jochen. AllerCare-penetrating Singapore's allergy prevention market
  • Tan, Soo Jiuan. AllerCare-penetrating Singapore's allergy prevention market
  • Lovelock, Christopher H. AllerCare-penetrating Singapore's allergy prevention market
  • Lee, Khai Sheang. Industrial supplies corporation of Malaysia
  • Keh, Hean Tat. Tupperware in Singapore
  • Lwin, May O. Tupperware in Singapore
  • Lau, Geok Theng. The mobile phone services market in Singapore
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PRI 2000.

Marketing insights for the Asia Pacific / [edited by] Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. by
  • Leong, Siew Meng
  • Ang, Swee Hoon
  • Tan, Chin Tiong
  • Asia Pacific Marketing Federation
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Heinemann : Asia Pacific Marketing Federation, 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 SIE 1996.

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