Advertising and promotion management / John R. Rossiter, Larry Percy.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987.Description: 649 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 ROS 1987 (Browse shelf(Opens below))	Available		00012223

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Includes bibliographies and index.