Advertising and promotion management /
Rossiter, John R.
Advertising and promotion management / John R. Rossiter, Larry Percy. - New York : McGraw-Hill, 1987. - 649 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0071002782 (International ed. : pbk.)
Advertising.
Sales promotion.
659.111
Advertising and promotion management / John R. Rossiter, Larry Percy. - New York : McGraw-Hill, 1987. - 649 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0071002782 (International ed. : pbk.)
Advertising.
Sales promotion.
659.111