Normal view MARC view ISBD view

Advertising and promotion management / (Record no. 16730)

MARC details
000 -LEADER
fixed length control field	00848cam a2200265 a 4500
001 - CONTROL NUMBER
control field	vtls000000665
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206152721.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211s1987 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071002782 (International ed. : pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number	0071002782
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201204251911
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201002111601
Level of effort used to assign classification	VLOAD
--	201002111400
--	VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.111
Edition number	19
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	659.1 ROS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Rossiter, John R.
245 10 - TITLE STATEMENT
Title	Advertising and promotion management /
Statement of responsibility, etc.	John R. Rossiter, Larry Percy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	1987.
300 ## - PHYSICAL DESCRIPTION
Extent	649 p. :
Other physical details	ill. ;
Dimensions	25 cm.
490 0# - SERIES STATEMENT
Series statement	McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Percy, Larry.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	13.70		659.1 ROS 1987	00012223	03/02/2021	Open Collection