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The king of Madison Avenue : David Ogilvy and the making of modern advertising / ​ Kenneth Roman.

By: Material type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2010.Description: 282 p. ; 24 cmISBN:
  • 9780230100367
Summary: "An entertaining and admiring portrait of the legendary figure...[Roman's] many entertaining yarns delivered in spare prose are a pleasure to read."---Businessweek -- "Powerful and entertaining...admirably researched and beautifully written."---James Brady, Forbes.com -- "Roman has written a fine book on his former boss...He provides a clear-eyed, unsentimental portrait of a brilliant tyrant."---Financial Times -- "An admiring but clear-eyed portrait of David Ogilvy."---The New York Observer -- "Engaging biography...Thanks to The King of Madison Avenue, now we know David Ogilvy."---The Wall Street Journal -- "Nobody ever need write another word about David Ogilvy, now that Ken Roman has written The King of Madison Avenue. It's the definitive biography of the most amazing man the advertising business has ever known."---Bruce Mccall, New Yorker Writer and Illustrator --Book Jacket.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.092 ROM 2009 (Browse shelf(Opens below)) Available 00015106
Total holds: 0

"An entertaining and admiring portrait of the legendary figure...[Roman's] many entertaining yarns delivered in spare prose are a pleasure to read."---Businessweek -- "Powerful and entertaining...admirably researched and beautifully written."---James Brady, Forbes.com -- "Roman has written a fine book on his former boss...He provides a clear-eyed, unsentimental portrait of a brilliant tyrant."---Financial Times -- "An admiring but clear-eyed portrait of David Ogilvy."---The New York Observer -- "Engaging biography...Thanks to The King of Madison Avenue, now we know David Ogilvy."---The Wall Street Journal -- "Nobody ever need write another word about David Ogilvy, now that Ken Roman has written The King of Madison Avenue. It's the definitive biography of the most amazing man the advertising business has ever known."---Bruce Mccall, New Yorker Writer and Illustrator --Book Jacket.