The king of Madison Avenue : (Record no. 7890)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01599nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000011508 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206131644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211t2003 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230100367 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 9780230100367 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201406201354 |
| Level of effort used to assign nonsubject heading access points | faridah7 |
| Level of effort used to assign subject headings | 201002111553 |
| Level of effort used to assign classification | VLOAD |
| -- | 201002111445 |
| -- | VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.092 ROM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roman, Kenneth. |
| 245 ## - TITLE STATEMENT | |
| Title | The king of Madison Avenue : |
| Remainder of title | David Ogilvy and the making of modern advertising / |
| Statement of responsibility, etc. | Kenneth Roman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Basingstoke : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 282 p. ; |
| Dimensions | 24 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "An entertaining and admiring portrait of the legendary figure...[Roman's] many entertaining yarns delivered in spare prose are a pleasure to read."---Businessweek -- "Powerful and entertaining...admirably researched and beautifully written."---James Brady, Forbes.com -- "Roman has written a fine book on his former boss...He provides a clear-eyed, unsentimental portrait of a brilliant tyrant."---Financial Times -- "An admiring but clear-eyed portrait of David Ogilvy."---The New York Observer -- "Engaging biography...Thanks to The King of Madison Avenue, now we know David Ogilvy."---The Wall Street Journal -- "Nobody ever need write another word about David Ogilvy, now that Ken Roman has written The King of Madison Avenue. It's the definitive biography of the most amazing man the advertising business has ever known."---Bruce Mccall, New Yorker Writer and Illustrator --Book Jacket. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 147.00 | 659.092 ROM 2009 | 00015106 | 03/02/2021 | Open Collection |