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Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology by
  • Malhotra, Naresh K [author]
Edition: Seventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Pearson, [2019]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Marketing in and for a sustainable society / edited by Naresh K. Malhotra. by
  • Malhotra, Naresh K [editor.]
Series: Review of marketing research ; v. 13.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2016
Availability: No items available.

Basic marketing research : a decision-making approach / Naresh K. Malhotra. by
  • Malhotra, Naresh K
  • Peterson, Mark, 1956-
Edition: 3rd ed. (pearson int'l ed.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 MAL 2009, ...

Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by
  • Malhotra, Naresh K
  • Birks, David F
Edition: 3rd ed., European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, c2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL, ...

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL 2002, ...

Marketing research : an applied orientation / Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 2nd ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL 1996, ...

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