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Basic marketing research : a decision-making approach / Naresh K. Malhotra.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd ed. (pearson int'l ed.)Description: 671 p. : ill. ; 28 cmISBN:
  • 9780135024140
Subject(s): DDC classification:
  • 658.83 22
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.83 MAL 2009 (Browse shelf(Opens below)) Available 00020593
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.83 MAL 2009 (Browse shelf(Opens below)) Available 00020592
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.83 MAL 2009 (Browse shelf(Opens below)) Available 00020591
Total holds: 0

Accompanied with spss 16.0 brief guide & cd-rom spss version 16.0 DD1437, DD1438, DD1439

Includes bibliographical references and index.

L00532 24/02/09 BUS Ntsc Book Supplies

14417 04/03/09