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Car product placement in movies : what are the factors that contribute to the effectiveness of promoting brands and increasing sales? / by Leong Sook Yeen.

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Material type: Text

TextPublication details: 2006.Description: 29 p. : ill. ; 30 cmISBN:

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Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2006.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Thesis/Dissertation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Thesis/Dissertation	Dissertation	GD2006-01 (Browse shelf(Opens below))	Not for loan		TD000080

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Located at Red Spot Room.

Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2006.

Includes bibliographical references.

KBU International College. School of Design.