Car product placement in movies :
Leong, Sok Yeen.
Car product placement in movies : what are the factors that contribute to the effectiveness of promoting brands and increasing sales? / by Leong Sook Yeen. - 2006. - 29 p. : ill. ; 30 cm.
Located at Red Spot Room.
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2006.
Includes bibliographical references.
ISBN001152
Car product placement in movies : what are the factors that contribute to the effectiveness of promoting brands and increasing sales? / by Leong Sook Yeen. - 2006. - 29 p. : ill. ; 30 cm.
Located at Red Spot Room.
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2006.
Includes bibliographical references.
ISBN001152