Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

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Material type: Text

TextPublication details: Mason, OH : South-Western/Cengage Learning, c2014.Edition: 6th edDescription: 1 Electronic resource (1 volume)ISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Electronic Book	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Online Resources	FCUC Library	658.8 FER 2014 (Browse shelf(Opens below))	e-book		e00195		Master in Software Engineering

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Includes bibliographical references and indexes.