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Marketing strategy :

Ferrell, O. C.

Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed. - Mason, OH : South-Western/Cengage Learning, c2014. - 1 Electronic resource (1 volume)

Includes bibliographical references and indexes.

ISBN: 9781285073040

LCCN: 2012950625

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.8 FER 2014

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