Marketing strategy : (Record no. 56777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01062cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17480387 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | fcuc |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200928153539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121001s2014 ohuab b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012950625 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285073040 |
| Qualifying information | Electronic reosurce |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn800033249 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BTCTA |
| Language of cataloging | eng |
| Transcribing agency | BTCTA |
| Modifying agency | YDXCP |
| -- | BWX |
| -- | IQU |
| -- | DLC |
| -- | fcuc |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 FER 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | O.C. Ferrell, Michael D. Hartline. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western/Cengage Learning, |
| Date of publication, distribution, etc. | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 Electronic resource (1 volume) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| Relator term | Author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/ETzcsuCE4ZtFnDdDlyWDi6EB143gpCXqq4OTlcovlkFwsw?e=rTeQue">https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/ETzcsuCE4ZtFnDdDlyWDi6EB143gpCXqq4OTlcovlkFwsw?e=rTeQue</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | e-book | Online Resources | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 28/09/2020 | 658.8 FER 2014 | e00195 | 28/09/2020 | 28/09/2020 | Electronic Book |