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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
  • Belch, George E. (George Edward), 1951- [author]
  • Belch, Michael A [author]
Edition: Eleventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch ; with contibutions by Jorg Dietzel. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Dietzel, Jorg
Edition: 9th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BEL 2012.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 659.1 BEL 2004, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 659.1 BEL, ...

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