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Business ethics : a stakeholder and issues management approach / Joseph W. Weiss. by
  • Weiss, Joseph W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 174.4 WEI, ...

International marketing / Vern Terpstra, Ravi Sarathy. by
  • Terpstra, Vern
  • Sarathy, Ravi
Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.84 TER 1997, ...

Business research methods / William G. Zikmund. by
  • Zikmund, William G
Series: The Dryden Press series in management
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden, c1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.0072 ZIK.

Financial services marketing : a reader / edited by Arthur Meidan, Barbara Lewis and Luiz Moutinho. by
  • Meidan, Arthur
  • Lewis, Barbara
  • Moutinho, Luiz
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Dryden Press, c1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 332.10688 FIN, ...

International marketing / Vern Terpstra, Ravi Sarathay. by
  • Terpstra, Vern
  • Sarathay, Ravi
Series: The Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tx. : Dryden Press, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 TER 2000.

Study guide to accompany Economics, theory and practice / Patrick J. Welch, Gerry F. Welch. by
  • Welch, Patrick J
  • Welch, Gerry F
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 330 WEL.

Marketing research : methodological foundations / ​Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, 1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 CHU 1995.

Contemporary marketing / Louis E. Boone, David L. Kurtz. by
  • Boone, Louis E
  • Kurtz, David L
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tx. : Dryden Press, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 BOO 1995.

Financial Management Theory And Practice by
  • Brigham, Eugene F
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dryden 1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.15 BRI.

Advertising : its role in modern marketing / Dean M. Krugman ... [et al.]. by
  • Krugman, Dean M
Series: Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 ADV 1994, ...

Marketing : principles & strategy / Henry Assael. by
  • Assael, Henry
Series: Dryden press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, c1993
Other title:
  • Marketing : principles and strategy.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 ASS 1993.

Fundamentals Of Financial Management by
  • Brigham, Eugene F
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth Dryden Press 1992
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.15 BRI.

Basic marketing research / Gilbert A. Churchill. by
  • Churchill, Gilbert A
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dryden Press, 1992
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 CHU 1992.

Computer information systems / Steven C. Lawlor. by
  • Lawlor,Steven C
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1992
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 004 LAW.

Foundations of business systems / / Andersen Consulting, Arthur Andersen & Co., Per O. Flaatten ... [et al.]. by
  • Flaatten, Per O
  • Andersen Consulting
Series: The Dryden Press series in information systems
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Dryden Press, , c1989
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.4038 FLA 1989.

Contemporary marketing / Louis E. Boone. by
  • Boone, Louis E
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dryden Press, 1989
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BOO 1989, ...

An elementary introduction to data base management / James Bradley. by
  • Bradley, James, 1942-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, 1989
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 005.7565 BRA.

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