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Advertising : its role in modern marketing / Dean M. Krugman ... [et al.].
Material type:
TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1994.Edition: 8th edDescription: xxv, 617 p. : ill. (some col.) ; 29 cmISBN: - 0030767520
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 ADV 1994 (Browse shelf(Opens below)) | Available | 00004132 | ||
|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 ADV 1994 (Browse shelf(Opens below)) | Available | 00004131 |
Total holds: 0
Includes bibliographical references and index.
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