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Marketing research / Alvin C. Burns, Ann Veeck & Ronald F. Bush. by
  • Burns, Alvin C [author.]
  • Veeck, Ann [author.]
  • Bush, Ronald F [author.]
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Pearson Education, [2020]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology by
  • Malhotra, Naresh K [author]
Edition: Seventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Pearson, [2019]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

The Routledge companion to consumer behavior analysis / edited by Gordon R. Foxall. by
  • Foxall, G. R
Series: Routledge companions in business, management and accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2016, c2016
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 ROU 2016.

International consumer markets 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author]
  • Richard K. Miller & Associates [author,, publisher.]
Series: RKMA market research handbook series
Edition: 2nd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Other title:
  • International consumer markets
Availability: No items available.

Restaurant, food & beverage market research handbook 2016-2017 / by: Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [publisher.]
Series: RKMA market research handbook series
Edition: 16th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Other title:
  • 2016-2017 restaurant, food and beverage market research handbook
  • Restaurant, food and beverage market research handbook
Availability: No items available.

Sports marketing 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [publisher.]
Series: RKMA market research handbook series
Edition: 17th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Availability: No items available.

Consumers and markets : analyzing behavioral shifts and emerging challenges / editors, Rajagopal, Raquel Casta�no and David Flores. by
  • Rajagopal, 1957- [editor.]
  • Castano, Raquel, 1962- [editor.]
  • Flores Villalba, David R [editor.]
Series: Marketing and operations management research
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hauppauge, New York : Nova Science Publishers Inc., [2016]
Availability: No items available.

The market research and insight yearbook : transforming evidence into impact. by
  • Market Research Society [issuing body.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2016Copyright date: �2016
Availability: No items available.

Making the news popular : mobilizing U.S. news audiences / Anthony M. Nadler. by
  • Nadler, Anthony M, 1978- [author.]
Series: History of communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Urbana : University of Illinois Press, [2016]
Availability: No items available.

Marketing with strategic empathy : inspiring strategy with deeper consumer insight / Claire Brooks. by
  • Brooks, Claire [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page Limited, 2016Copyright date: �2016
Availability: No items available.

Marktforschung : Grundlagen und praktische Anwendungen / J�org Koch, Peter Gebhardt, Florian Riedm�uller. by
  • Koch, J�org (Economist) [author.]
  • Gebhardt, Peter [author.]
  • Reidm�uller, Florian [author.]
Series: De Gruyter Studium
Edition: 7., �uberarbeitete und aktualisierte Auflage.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Berlin ; Boston : De Gruyter Oldenbourg, [2016]Copyright date: �2016
Availability: No items available.

Journal of marketing analytics [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Basingstoke, England : Palgrave Macmillan, 2013-
Availability: No items available.

Business and economic horizons [electronic resource]. by
  • Prague Development Center
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Praha : Prague Development Center
Other title:
  • BEH
Availability: No items available.

Academy of Marketing Studies proceedings [electronic resource]. by
  • Allied Academies International Conference
  • Academy of Marketing Studies (Cullowhee, N.C.)
  • Allied Academies
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Cullowhee, NC : Allied Academies
Other title:
  • Proceedings of the Academy of Marketing Studies
Availability: No items available.

Basic marketing research : a decision-making approach / Naresh K. Malhotra. by
  • Malhotra, Naresh K
  • Peterson, Mark, 1956-
Edition: 3rd ed. (pearson int'l ed.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 MAL 2009, ...

Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor. by
  • Wilks, Nicoletta A [editor.]
Series: Food and beverage consumption and health series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science Publishers, c2009
Availability: No items available.

Critical marketing : issues in contemporary marketing / edited by Mark Tadajewski and Douglas Brownlie. by
  • Tadajewski, Mark
  • Brownlie, Douglas T
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, UK ; Hoboken, NJ : Wiley, c2008
Other title:
  • Issues in contemporary marketing.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CRI 2008.

Marketing Research: An Integrated Approach by
  • Wilson, Alan
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England Financial Times Prentice Hall 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 WIL 2006, ...

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; [edited by] Neil Marqardt, Mardell Glinski-Schultz. by
  • Blackwell, Roger D
  • Engel, James F
  • Miniard, Paul W
Edition: 10th ed. (International student ed.).
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western, 2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8342 BLA 2006, ...

Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by
  • Malhotra, Naresh K
  • Birks, David F
Edition: 3rd ed., European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, c2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL, ...

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