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Consumers and markets : analyzing behavioral shifts and emerging challenges / editors, Rajagopal, Raquel Casta�no and David Flores.

Contributor(s): Material type: TextTextSeries: Marketing and operations management researchPublisher: Hauppauge, New York : Nova Science Publishers Inc., [2016]Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781634851367
  • 1634851366
Subject(s): Genre/Form: Additional physical formats: Print version:: Consumers and markets.DDC classification:
  • 339.4/7 23
LOC classification:
  • HF5415.32
Online resources:
Contents:
Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers.
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Includes index.

Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers.

Print version record and CIP data provided by publisher.

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