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		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [author.] Wilson, Hugh, 1962- [author.] Edition: Eighth edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken : Wiley, 2016 Online access: Click here to access online Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1). Lists: eBooks_FBHC. Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm, 1938- Wilson, Hugh, 1962- Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex : John Wiley & Sons, 2011 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 MCD 2011, ... Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm, 1938- Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2007 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 MCD 2007, ... Place hold Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm, 1938- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.827 DEC, ... Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm, 1938- Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2002 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 MCD 2002, ... Place hold Add to cart (remove)
		Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. by McDonald, Malcolm, 1938- Rogers, Beth, 1957- Chartered Institute of Marketing Series: Marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann in association with The Chartered Institute of Marketing, 1998 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MCD 1998. Place hold Add to cart (remove)
		Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W. Leppard. by McDonald, Malcolm, 1938- Leppard, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, 1993 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MCD 1993. Place hold Add to cart (remove)

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